Internet Marketing And Real Estate Industry In Chiang Mai, Thailand

Internet has now become an important tool that is extremely involved in people’s everyday life. Internet makes people’s life easier, even in doing business. People can communicate to each other at almost zero in cost via email, web cam, instant message like Windows Live Messenger, social network like Facebook and Twitter and etc. At present, the amout of internet users in Thailand has already increased to 14 million people, about 21.5% of total populations in Thailand. Thus, there are over 30,457 property transactions in Chiang Mai in year 2008. This makes Chiang Mai ranked in the top 5 provinces in Thailand that had high volume of real estate transactions. Anyway, the mentioned statistic is just only a part of all transactions; it has shown only number of property buying and selling transaction which rental transactions are excluded.

As there was high demand in buying houses, condos, land and other properties in Chiang Mai, Thailand, together with a sudden and continuous growth in Thailand internet population, many Chiang Mai real estate entrepreneurs; such as real estate brokers and real estate developers, began to unavoidably spend more advertisement budget in online advertising program while many new Chiang Mai real estate websites were rapidly built up to support their advertising demand. Besides, these websites provide more benefit to many people who want to buy or sell a house, land, or condo in Chiang Mai and overall Thailand or people who want to settle down their new home in Chiang Mai. These websites are acting like online property market place helping buyers and sellers to meet each other and is helping the buyer easily find the information about properties; such as new condominium projects, land, or new housing project in Chiang Mai. They can see property’s detail, property’s location map, pictures and/or streaming video before making further decision. This is very convenient and time saving!

In the future, the competition in real estate industry in Chiang Mai and overall Thailand will become tougher. For a property developer or a real estate agency who wants to survive in this kind of business and high competition environment, being able to use online marketing tools cleverly and fast learning of new technology are necessary. That is because almost 100% of people are getting familiar with internet and upcoming technology and they are using internet in order to search for an information not just only about properties such as condo or home in Chiang Mai,but almost everything, rather driving around the city looking for some for sale or for rent signs. The real estate developer and real estate broker who is still sticking with the old fashion will be automatically erased from the industry because putting for sale or for rent sign will not get attention from a client, as in the past, any more.

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